Pitching to a Blogger 101

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GodwinGroup Blog
August 14, 2012

Chances are, you know someone who blogs. Just in my little social circle alone, I have friends that blog about their family and their kids, friends that blog about current events and hobbies, and friends that blog as a way to promote their businesses. In this huge world of 6.9 billion people, blogging has given previously unknown people a voice. Just ask The Pioneer Woman, Ree Drummond.

At the end of 2011, there were 181 million blogs in existence in the world according to NM Incite, a Nielsen/McKinsey company. CNET reports that two new blogs are created every second, meaning that number has grown exponentially in the last eight months. That doesn’t necessarily mean every single one of those blogs has something interesting to say. Out of that vast number, about a quarter update their blogs regularly and have a dedicated following. Those who have taken the time to carve out their niche in the blogosphere are often perceived to be a leading authority on whatever topic they choose to write on. In short, their readers listen to and value what they have to say.

Read the entire post here.


How to Make Your Brand More “Pinteresting”

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November 23, 2011

A few months ago, I was introduced to the latest social media craze—Pinterest. If you are familiar with the site, then you know it has the capacity to cause huge chunks of your day to disappear. Described as a virtual pinboard, it gives users the ability to visually bookmark interesting content from the Web onto one of their boards. You can have one board or many, and most boards follow some sort of theme. The best part is that you can share your boards with others. Much like Facebook and Twitter, other users can choose to follow all of your boards or just the ones that interest them.

At first glance, Pinterest may seem like an endless sea of DIY home projects, craft ideas, and recipes. However, delve a little deeper and you will discover that Pinterest can be utilized as an effective marketing tool, especially within industries that have a visual aspect.

Read the entire article here.

Public Relations and Barbecue Sauce

GG logoGodwinGroup Blog 
March 17, 2011

Imagine you just developed a top-secret recipe for The World’s Best Barbeque Sauce. The sauce is so good that you want to quit your day job to devote yourself full time to selling jars of it to the masses. You take your product to Major Grocery Store Chain and try to convince them to start stocking The World’s Best Barbeque Sauce on their shelves, essentially “pushing” your product to the consumer. However, if you set up a barbeque stand on a busy street corner, start giving out free samples, and consumers start asking Major Grocery Store Chain to carry your product, you are instead “pulling” your product into the market.

Public relations follows the same two strategies of pushing and pulling. The terms refer to how your message is disseminated to the public. Push PR describes the traditional methods—press releases, media alerts, event invitations, press kits, and pitching story ideas. The downside is that you are completely at the mercy of another party—a news editor decides to run your story, your invitation gets into the right person’s hands, etc.

Read the entire article here.