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November 23, 2011

A few months ago, I was introduced to the latest social media craze—Pinterest. If you are familiar with the site, then you know it has the capacity to cause huge chunks of your day to disappear. Described as a virtual pinboard, it gives users the ability to visually bookmark interesting content from the Web onto one of their boards. You can have one board or many, and most boards follow some sort of theme. The best part is that you can share your boards with others. Much like Facebook and Twitter, other users can choose to follow all of your boards or just the ones that interest them.

At first glance, Pinterest may seem like an endless sea of DIY home projects, craft ideas, and recipes. However, delve a little deeper and you will discover that Pinterest can be utilized as an effective marketing tool, especially within industries that have a visual aspect.

Read the entire article here.