Pitching to a Blogger 101

GodwinGroup Blog
August 14, 2012

Chances are, you know someone who blogs. Just in my little social circle alone, I have friends that blog about their family and their kids, friends that blog about current events and hobbies, and friends that blog as a way to promote their businesses. In this huge world of 6.9 billion people, blogging has given previously unknown people a voice. Just ask The Pioneer Woman, Ree Drummond.

At the end of 2011, there were 181 million blogs in existence in the world according to NM Incite, a Nielsen/McKinsey company. CNET reports that two new blogs are created every second, meaning that number has grown exponentially in the last eight months. That doesn’t necessarily mean every single one of those blogs has something interesting to say. Out of that vast number, about a quarter update their blogs regularly and have a dedicated following. Those who have taken the time to carve out their niche in the blogosphere are often perceived to be a leading authority on whatever topic they choose to write on. In short, their readers listen to and value what they have to say.

Read the entire post here.