Best Face Forward

Beauty 2015 SupplementMississippi Magazine
BEAUTY Supplement
Spring 2015

During the height of mid-winter, when the weather outside is truly at its most frightful, our natural instinct is to bundle up, cover up, and hibernate until spring once again comes gently knocking at our door. However, when the time comes to emerge from hiding, our skin doesn’t look quite as lovely as the flowers blooming in the garden.

There are numerous options available to prepare yourself for spring. After battling chapped, dry skin all winter long, a facial might be just the ticket to greet spring head on. Facials have come a long way from a mud mask and a couple cucumber slices. New treatments are being created everyday that can now clarify, remove toxins, smooth fine lines, improve texture – the list goes on. With all the options available, what are some of the most effective treatments?

Hollywood has pushed both oxygen facials and HydraFacials™ to the forefront of today’s beauty buzz. If you have never had one, or contemplating getting one, you may be wondering what all the hype is about. Unlike a normal facial, which is geared towards providing a relaxing experience in addition to cleansing the skin, these cosmetic facials are performed to achieve a specific goal utilizing products that provide a much more dramatic result than a normal facial.

If fine lines and wrinkles are your main concern, it may be worth giving an oxygen facial a try. True its name, oxygen facials use a stream of pure pressurized oxygen to push nutrients deep into the skin.

“We use oxygen in a different way, but oxygen is actually not the star of the show. It’s hyaluronic acid,” explains Deirdre Burke, director of sales at Intraceuticals, the company that that first introduced the technique and continues to lead in the oxygen facial market. “Hyaluronic acid is a lubricant that occurs naturally within the body. As we age, stress, pollution, and lifestyle factors deplete the amount of hyaluronic acid in our body. We apply different weights of hyaluronic acid directly onto the skin. The oxygen is used as a method of application. Once applied, it’s like a huge drink of water for the skin.”

The facial is completely customizable to provide each person with the most effective treatment. An aesthetician will start by asking a series of questions in order to evaluate the skin. Once the problem areas and objectives are determined, the skin is then cleaned and prepped. The aesthetician uses a small wand called an airbrush to deliver bursts of pressurized oxygen onto the skin. One can also elect to have a customized combination of serums containing anti-aging ingredients, vitamins, and moisturizers applied. The bursts of oxygen help push the serums into the skin at a deeper level than simply applying them topically.

How is this beneficial? First, many ingredients found in over-the-counter anti-aging creams contain molecules too large to effectively penetrate the skin and create a dramatic difference. The serums apply these exact same ingredients at a lower molecular weight. When combined with increased pressure, they are better able to penetrate the skin and increase their effectiveness.

During the procedure, which can take anywhere from 30-60 minutes, most people describe the sensation similar to a mini pressure washer applying cool air to the face. The results have been compared to that of Botox, only not as dramatic — smoother, more supple skin and an improvement in fine lines and wrinkles.

“People notice the results immediately,” adds Burke. “They notice a minimization in fine lines and wrinkles, a freshness around the eye area, lips look more plump, facial contours are enhanced. It provides the best version of yourself.”

HydraFacials™ are targeted towards individuals that desire a deep cleansing. The procedure uses a combination of microdermabrasion, chemical peel, automated extractions, and a final application of antioxidants to resurface and renew the skin. The entire procedure is conducted using the 4-in-1 Vortex Technology™ tool.

“We are a multi-benefit treatment,” says Ellen Markus, director of marketing for Edge Systems LLC, the developer of the HydraFacial™. “That’s what sets us apart from other facials on the market. The vortex tool provides greater control during application, which allows you to achieve the maximum benefit.”

The HydraFacial™ procedure is effective on most skin types, including ethnic, dry, or oily. First, skin is prepped by cleansing and exfoliating to open the pores. A light chemical peel is then applied to loosen impurities. Once the peel is removed, the vortex suction tool – which acts just like a mini vacuum for the face – extracts dead skin and bacteria from the pores. Finally, antioxidants are applied via the vortex infusion tool.

Says Markus, “The gentle suction during the extraction process opens pores, allowing the skin to be more receptive when the serum is applied during the last step. The serum contains a mixture of antioxidents, peptides, and hyaluronic acid.”

As with oxygen facials, HydraFacials™ offer a wide variety of serums that can be combined to provide a completely customized facial experience. Depending on the skin type and needs of the patient, HydraFacials™ can improve the appearance of fine lines and wrinkles, clear congested pores, treat hyper-pigmentation, promote cell renewal, and treat acne-prone skin. Some people with sensitive skin may experience mild discomfort during the chemical peel application, but typically the entire procedure is relatively pain free. Results usually last 5-7 days.

“We don’t just focus on short-term aesthetics. We really strive to restore skin to a healthy state, which is key to long-term skin health. Once your skin is healthy, you will find that you don’t need as much maintenance down the road when you get older.”

Most aestheticians recommend either of these treatments monthly to receive the maximum benefit and see sustained results. However, if monthly facials aren’t in your budget, they are a great option when prepping for a special occasion.

It’s time to break free from the winter doldrums and embrace spring head on. By treating yourself to one of these cutting-edge facials, your outward appearance is sure to match the season.

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